What bourbon can teach us about achieving success-6 Lessons

May 21, 2025

Here in Kentucky, we’ve had front-row seats to one of the most fascinating brand turnarounds of our time: the rebirth of bourbon.Once seen as a dusty relic of the past, bourbon is now one of the most sought-after spirits in the world—shelved in high-end bars, collected by enthusiasts, and celebrated for its deep ties to craft, story, and tradition.And for those of us in the photography industry, there’s a lot we can learn from it.Whether you’re photographing ...

Read More

Head-Heart-Hands

Apr 15, 2025

Head, Heart, and  HandsThe Way We Work, Live, and ServeThere’s a rhythm to our lives, working together for all of these years in photography—and it doesn’t start with a lens or a camera. It starts with how we think, how we feel, and what we do with what we know. It is our goal to live within this principle of running our studio with Head, Heart, and Hands.You may ask, "What does that mean exactly?"Head – Thinking & ...

Read More

Show Up Differently

Mar 28, 2025

We all want to attract clients who have expendable income and love photography of their family, right? I know that combination is sometimes hard to find. It is not the person who may walk in off the street asking how much an 8x10 is or if you sell files? But they are out there and it takes an intentional process to find them.Here a a few ideas to think about in this process.ONE: You cannot be everything to everybody…as a result, you become unrecognizable. ...

Read More

More than just a logo...

Feb 12, 2025

Understanding Your Brand: More Than Just a Logo In a world overflowing with photographers, your brand isn’t just what you say it is—it’s what your clients believe it to be. Marty Neumeier, author of The Brand Gap, puts it best:“A brand is not what you say it is. It is what they say it is.”Your brand is the perception people have when they hear your business name. It’s what sets you apart, attracts the right clients, and, ultimately, puts money ...

Read More