Level up your client experience to increase your bottom line!

Aug 12, 2025

Client Experience Determines How Much Your Clients Are Willing To Spend!In our industry, client experience is not just an extra—it’s a key indicator of how clients perceive the value of our work and how willing they are to invest in it.And when I sayinvest, I mean more than just money.Money is part of it, of course, but true investment comes when a client willingly gives you their time, their energy, and a bit of themselves in the ...

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Impressions

Jul 18, 2025

In a buying environment dominated by women, you better believe every detail matters, right down to tissue paper, ribbons and belly bands!  If your delivery presentation is weak or not consistent, although every other part of your client’s experience may have been great, it will have a negative influence.  Your packaging shouts who you are in the marketplace and strengthens your brand; it is vital!Make sure that the design elements such as colors, images, typeface, ...

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The Difference Map

Jun 17, 2025

Getting Down to Business with “The Difference Map”Turning Purpose into Portrait Studio SuccessRunning a successful portrait studio takes more than just a beautiful portfolio and a good eye for light. It takes clarity. Vision. Strategy. And above all—it takes intention.This week’s Tuesday Tidbit is about rolling up our sleeves and getting serious about the “why” behind our work by using one of my favorite tools: The Difference ...

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What bourbon can teach us about achieving success-6 Lessons

May 21, 2025

Here in Kentucky, we’ve had front-row seats to one of the most fascinating brand turnarounds of our time: the rebirth of bourbon.Once seen as a dusty relic of the past, bourbon is now one of the most sought-after spirits in the world—shelved in high-end bars, collected by enthusiasts, and celebrated for its deep ties to craft, story, and tradition.And for those of us in the photography industry, there’s a lot we can learn from it.Whether you’re photographing ...

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