What is a Brandable Chunk anyway?

Brandable Chunks: The Tiny Phrases That Build Big Brands

In a world where people are overwhelmed with information and attention spans are shrinking faster than ever, the brands that win aren’t the ones shouting the loudest — but the ones speaking the clearest, over and over again.

This is the idea behind Brandable Chunks.

You’ve probably experienced them without realizing it: those short, sticky, repeatable phrases that instantly trigger a brand in your mind. Think “Just Do It” or “Because You’re Worth It.”These little verbal diamonds carry a company’s entire belief system — memorably, consistently, and everywhere.

 What Exactly is a Brandable Chunk?

Brandable Chunks are bite-sized expressions of your brand’s identity — your values, personality, promise, and what you want your customers to feel. They aren’t long mission statements buried on a website. They’re simple, repeatable lines that:

• sound like you
• encapsulate your core message
• and can live anywhere your brand lives   
• Brandable Chunks become the “shorthand” for your brand.

Where the Magic Happens: Consistency

Here’s the secret: phrases only become Brandable Chunks when they are used everywhere. When clients repeat them back to you. When they show up in your social posts, emails, and even internal screen savers.

“Brandable Chunks amplify your brand.”

They transform marketing from telling people who you are…into showing them…over and over again.

 A Brand’s Why — Delivered in Micro-Doses

You crafted your brand’s Why — the deeper purpose behind what you do. But the truth is:

Most people won’t sit down and read a paragraph explaining it.

But they will remember:

These short, emotionally resonant statements become tiny portals into your Why.

Every touchpoint — every conversation — reinforces the same heartbeat.

“Do They Really Work?”

(Short Answer: Yes.)

Brandable Chunks help customers:

•  understand quickly what you stand for
•  repeat your messages for you
•  emotionally connect with your brand
•  feel confident they’re in the right place

Here are a few of ours to get you started:

Brand Chunk 1

Time…it's the most precious thing you can give someone.

Especially if you can make it stand still.

And you can…with a Walden portrait.

Relive the memories that time takes away.

 Brand Chunk 2

No fake smiles. No bad posing. 

Just a portrait for your wall that takes your breath away.

Brought into existence through artistry, creativity, skill and lots of heart!

 Brand Chunk 3

Walden's believes there is no time like the present, and no present like time, brought to a halt. 

Step through their door and feel time stand still.

The Bottom Line

Brandable Chunks are small in size, but massive in impact. Start crafting the phrases you want others to say about you.