The sky is not your limit

"The sky is not your limit. Your mind is."

Luxury and prestige are two concepts that are connected. As boutique portrait studios, we must learn these concepts and apply them in order to succeed. 

There is plenty of room at the bottom of the barrel. We want to be the cream on the top.

So...what do we need to know?

Creating Prestige

We must position ourselves correctly in the marketplace.

In the beginning, we determined what type of studio we wanted to be and did not compromise. We were not there yet, but we knew what we needed to do to work towards our dream studio.

Our motto was, "Work smarter, not harder."

How? We decided to price our work at the top of the rung for this area. Every year, we updated and increased our pricing; and still do. 

Pricing will position you in the marketplace. High? Low? What is your vision?

Thoughtfully create your pricing schedule. 

Put your best and most expensive offerings first at the top of your page, even if you don't expect to sell them! This uses the concept of "contrast." In contrast to this item, everything else looks less expensive. And if you sell it here and there, even better. 

For us, as an example, we have hand-painted oil paintings (not done in Corel Painter) at the top of our pricing schedule, starting at several thousand dollars. My paintings, done in Corel Painter, come next and they start at $3,000 for the smallest size and go up from there.

This is an effective way to increase the perceived value of your offerings.

When you are working on your pricing schedule, remember the actual appearance can have subconscious effects on your potential customers. 

Details like ending your prices in 0’s or 5’s can justify a higher price. This type of pricing is used in high-end restaurants all the time, and you rarely see a price like “$8.99” for a meal unless you’re in a chain or franchise establishment. 

Prices that end in 9 are meant to persuade consumers they’re getting a bargain, but prices consisting of round numbers (no cents, no decimals) can subliminally convince customers that your product is a luxury. In other words, it’s worth the high price.

However, charging higher rates won’t succeed unless you deliver what you promise with quality and consistency. And be sure to create an inviting environment so your clients leave with a lasting impression of luxury and sophistication. 

What kills prestige?

Look inside yourself for those answers. For us, discounts, Groupons or giving our work away would kill the prestige and luxury brand that has taken us many years to build. We guard our reputation like gold. It is what has gotten us this far and will help us successfully navigate our future.

Doing what is right and creating at the highest level possible is a decision we must make every single day.