Complication.Kills.Everything.

"Simplicity forces your BEST ideas to rise to the top"

When a person drives by a billboard, they have 3 seconds to read and understand its message. 

This is the true test of simplicity in marketing...and the very reason why SIMPLICITY should be your "buzz word." 

We don’t have the luxury of explaining all our products or all of the things we do in one breath; at one time.

And the client doesn't need to know it all at this time. 

We must narrow to one single idea at a time or we will create confusion for our clients. 

We call it marketing in branding chunks. 

We message through many different venues with simple, targeted messages through emails, our website (both in our wording and providing short videos), phone calls, brochures, emags, etc. They need to be memorable phrases that become indentified with your business.

K.I.S.S. (Keep it Super Simple)

The lesson here is not to try to tell your entire story. Just focus on ONE differentiating idea and drive it into the mind. If there’s any trick to finding that simple set of words, it’s being ruthless about how you edit what you want to say.

Here are a few branding chunks that we created.

ONE: Time…it's the most precious thing you can give someone.

Especially if you can make it stand still.

And you can…with a Walden portrait.

TWO:  No fake smiles. No bad posing. 

Just a portrait for your wall that takes your breath away.

Brought into existence through artistry, creativity, skill and lots of heart!

THREE: Walden's believes there is no time like the present, and no present like time, brought to a halt. 

Step through their door and feel time stand still.

You must make an instant connection with your audience. Simplicity is one of the best ways to do it. Judging from the literature that photographers have given us over the years, we would have to say that most studios across the country are too complicated for their clients to grasp!  

What can you simplify? It's time to eliminate the complicated and welcome the simple.