Tell the Best Story

August 11, 2026

“Whoever tells the best story wins.”— Annette SimmonsThis week, I want us to revisit something we’ve talked about before: the power of story.We know storytelling matters, but I think many of us—including me—still have room to grow in actually using it.Let me give you THREE things to think about:ONE: Stories stick.Information without a story is quickly forgotten, while information wrapped in a story is far more likely to be remembered.Think about it. You may ...

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The Waiting Room

July 24, 2026

The Waiting RoomOne of the hardest parts of building a new, small business is learning to become comfortable in the waiting room.The waiting room is where your brand is finding its identity. It’s where your work begins to gain recognition. It’s where you discover who you truly want to serve—and just as importantly, who you don’t.Many photographers become impatient during this stage. They try a little of everything, hoping something will stick. They chase trends. They ...

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What you do before the session...

July 17, 2026

Tim always tells our clients, “What you do before a portrait session directly affects it's success."When photographing families, especially those with children, learning about their personalities is invaluable. Who is shy? Who is outgoing? What are their interests? The more you know before the session, the more relaxed everyone will be in front of the camera.Here’s a great example from a recent session with the five-year-old boy pictured above. During our ...

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The Luxury Branding Blueprint

April 27, 2026

Okay friends—it’s go time. Roll up your sleeves… we’re building something extraordinary. From the very beginning, our vision has been rooted in creating a luxury brand—one grounded in exceptional experience and uncompromising craftsmanship. I’ve just finished creating something special for you: The Luxury Branding Blueprint. This e-magazine breaks down what luxury branding truly looks like—and how to bring it to life in your own ...

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Pain Points

March 26, 2026

Over the years, we have heard the following...“My clients are interested… they just don’t follow through.”But that raises a question.Are they not interested?Or are they simply stuck?In most cases, it’s not an objection.It’s what we call a pain point. Our goal is to find ways to overcome them while guarding our brand.Here are a few we have encountered:Their Life Gets BusyHave you noticed how often clients say:“We’ve just been ...

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Evergreen content is the quiet workhorse of a strong brand.

January 20, 2026

Evergreen Content: What is it?Evergreen content is your business content, whether a blog, a digtal magazine or an email, that remains relevant and valuable over time. Instead of chasing trends or timely topics, it focuses on enduring ideas and core knowledge your audience will return to again and again. Evergreen Content: Why It MattersUnlike trend-based or time-sensitive information, it stays relevant long after it’s published. It answers questions and reflects expertise that ...

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