Why CLARITY is vital to your success.

"As you think about clarity, see it from your clients’ perspective, not yours. Remove yourself from the equation and get into the minds of potential clients. Don’t be concerned that everyone likes what you do, that is out of your hands. Instead, ask if they recognize what you do? Is it distinguished enough for them to love it or hate it? It is important that YOU are reflected in your art. Every portrait you do, to some degree, is a self-portrait. Your passion is important to your art; to clarifying and perfecting it. Realize you will need to pass on some good ideas for the sake of the greater ones and clarity."

-Tim Walden

Clarity should answer two questions for your clients. 

     Who are you?

     What do you do?

Most of us think our clients know what we do and who we are.

But they don't! And it is not their job to understand; it is our job to make it clear. But the job to make things clear becomes very hard when you do too much!

We discovered if we added other types of photography or styles, the water got muddy and clarity was lost! 

At one time, in the beginning, we did everything including proms, weddings, events, passport photos, framing, copy and restoration, business head and shoulder portraits, commercial work...and on and on. 

We lost our identity whe we became everything to everyone!

The vital lesson we learned when we developed our now iconic Relationahip Black and White portraiture is that we needed to do less...MUCH LESS! We lost some clients, but we gained a whole lot more who were willing to do what it took to get to us to purchase a Relationship portrait.

This reminds me of the TUF principle taught in business classes. T.U.F. stands for The Ultimate Few, meaning a person can concentrate on only a few things at once. One, two or maybe three is enough! More than that and it becomes impossible to focus as your attention is fractured and scattered in too many directions. 

In the past, we strayed from this principle when we thought we needed to add more diversity to our offerings, BUT we always came back to the three styles you see above.

•      Black and White Relationships

•      Color Studies

•      Beau Visage Mixed Media Paintings

It is within this concept that we find our place and our clients find clarity.

                 Do Less. Do It Better Than Anyone Else.