The Softer Side of Marketing

"The Softer Side of Marketing" Part 1 and Part 2

I ran across these two videos from our archives and as I watched them, I was again inspired and excited as we (Tim, Jalyn and myself) discuss the unique perspective of how to market to women along with a special experiece that myself and Jalyn had at a store called En-Twine.

I wanted to share these two videos with you, so be sure to grab the Download Links here:

Download The Softer Side of Marketing Part ONE

Download The Softer Side of Marketing Part TWO

Myself, my niece, Jalyn Webb and Tim join together to present this roundtable discussion.

Here are a few of the topics covered. Grab a pen and paper or whatever way you take notes, fix a cup of coffee, sit down and listen to these presentations.

Inner connection with women is vital in marketing to them
Marketing needs to touch the heart
Detail oriented
Visuals to enhance the experience are vital
Create experiences that touch the heart and stick with you. We sell experience.
When does an experience become a moment?
Target your marketing with a plan, strategy and timeline
Ask the question, “Is this important” to me? to my clients?"
Identify the different parts of media to use.
The older ideas about marketing just don’t cut it today.
Quotes-use ones that stir the emotional side of the brain. IDEA: Quote cards to put into orders. IDEA: Let your clients write a quote and display it in the studio. IDEA: Use quotes in social media.
Reaching an audience is not the same as engaging an audience.
Building relationships is the top marketing plan and everything circles around that.
Use Stories.
Have Purpose.
Charity involvement is important to women.
Every marketing idea needs a solid plan…how will you implement your plan?

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