We determined to use "scarcity" as our guiding principle, to appeal to a few and not the masses and to continue as the artists we wanted to be known as...
As we see the continue to see the influx of new and inexperienced photographers enter the industry, we are constantly faced with and challenged to make decisions about who we are and where we want to go.
Should we follow the crowd, do our sessions in local parks and try to emulate this crowd of photographers?
What about selling our work, un-retouched and un-printed online or just handing someone a flash drive? Do we want to be everywhere, being everything to everybody and in the process, becoming unimportant to everyone?
Or are we ok with NOT being everyone’s choice? Could we be content with attracting fewer of the right clients instead of attracting the masses who are the wrong clients for us?
For us, we had to determine what we wanted our future to look like long-term and we came to the conclusion that we wanted to be on the “scarce” side, a bit harder to get and higher priced than others in our area in order to remain true to our vision. We decided we were really studio shooters, not outdoor shooters and are now working to perfect our skills even more in that arena.
And, along those lines, we decided to keep our brick and mortar retail facility rather than work out of our home.
So many changes have come along in the three decades we have been in business and the hardest part of that is knowing when and how much to change and flow with the times in order to stay relevant, yet keep our integrity intact. Each day, week, month and year, we become more confident in the path we have chosen. It tells our story, feeds the artist within and satisfies our needs.
Yes, we are content with being on the “scarce” side of the equation.
Do you want or have a product “in every store” or are you content with being more selective? If you don’t decide whether you are this or that in the beginning, each time a decision needs to be made, it will be harder to do the right thing and easier to follow the (quick) money...such as Groupons.
Question: Do you want to appeal to the masses or are you content to create products and services for the few? Do you want to do high volume work or appeal and service a custom niche.
"When opportunities become less available we lose the freedom of choice. And when our choices are limited or threatened, our need to keep that freedom makes us want the item even more than before." ~sleeknote.com
The time to settle these questions is now!
Here's a great book for you to check out that lays out this principle in detail and gives many ways to increase demand for your services!