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Look for a door!

Wednesday, July 08, 2020 | By: Bev Walden

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LOOK FOR A DOOR!

Understand that a circumstance is a door, not a wall.

Have you ever been around someone who might summarize a rough situation like this,”You think things are bad now? Just hold on...they are going to get a lot worse!” 

That person takes tough circumstances and sees them as a wall that is 2-feet thick and made of concrete. In my opinion, this is not the right way to approach rough times. 

Self-pity in difficult times leads to a repeating cycle of worry, fear and expectations of more problems. 

DOOR IDEA #1

Change your mind (or you might call it re-program) by engulfing yourself in positive thinking and surround yourself with others who have the same attitude. This will create a positive attitude, so you don’t dwell on your problems and lose your way. 

You will begin to see your circumstance in a new light and find creative new avenues you never would have thought of before if it were not for the pressure.

Isolated and in quarantine during the Great Plague of London in 1665, the philosopher Isaac Newton engaged in the groundbreaking discoveries that marked his "year of wonders".  With a remarkable burst of creativity, he laid the groundwork for his theories of gravity and optics, and invented calculus.

William Shakespeare wrote some of his best poems and plays while the plague forced a closure of London’s theatres on the early 1600s.

We may not be Isaac Newton or William Shakespeare, but we should not let this quarantine and isolation create defeat for our future, but instead, create new vision and ideas that otherwise may have never come.

 

DOOR IDEA #2

Be flexible to stay relevant in an ever changing economy. 

A Quickbooks Resource page says this, “More than half of small-business owners say they’ve reinvented their company to “stay afloat or competitive,” according to a survey released by Citibank in June. Its findings suggest that the majority of U.S.-based entrepreneurs are adapting to marketplace shifts in order to survive and thrive. 

“Small-business owners are especially adept at reinvention, whether because of obstacles or new visions for growth,” notes Maria Veltre, managing director of Citi Small Business. “Change is never easy, but neither is starting and running a business.”

We are keeping the core of our identity as black and white artists at Walden’s and during this quiet time, we are drilling down on perfecting it, making it a more luxurious offering. 

In additon, we are adding new tabletop products that we feel are more relevant to today's consumer with smaller homes, less walls, more windows and more open floor plans. Though smaller in size, they carry a significant price tag.

We have a brand as print artists doing milestone wall pieces and we are doing well in that area, so we are keeping that portion or our business. 

Within our branded areas of black and white portraits, color studies and mixed media paintings, we continue to carefully consider and possibly expand as we experiment with new technology.

For example, we decided to work on our Color Studies which have been the most challenging to narrow to a very specific look. As studio shooters, we wondered what we could do to infuse new life into our color work (which is our oldest brand). 

We decided to add cinematic color grading along with a super elegant style and pose to achieve a modern twist to our color work, yet still remain "Walden-esque."

You don’t have to learn a new language or master a musical instrument to prove you used your time well. 

Just don't lose your joy in creating...it is what keeps us going!

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